The Spanish Brand: Snuggle Up With Marca España

Is the Spanish brand suffering? Maybe… The Spanish government is trying to improve the Spanish brand these days, and ungramatically trying to attract foreign investment. That was the

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Made in Spain: the Kiss of Death for Spanish Marketing

Spain has a branding problem. Massive unemployment and political corruption aren’t giving the Spanish anything to brag about when they go abroad – or, more accurately, emigrate in

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